Good Spirits Co.
Ready-to-drink mocktails and 0% spirits — made for the toast, not the hangover. Now arriving on the Montenegrin coast.
New in JNT Group
The idea
Good Spirits turns “I’m not drinking” into “I’m choosing my pace” — with taste that still feels grown-up, social and intentional.
Clear head. Full vibe. Real toasts. The same ritual — ice, glassware, first sip — just with a better tomorrow.
01 — Foundations
No sugar, no preservatives, no artificial additives. A short ingredient list you can read out loud.
Built to behave like a proper drink — depth, bitterness, botanicals — without a single degree of alcohol.
The ritual stays intact: ice, glassware, the first sip, the toast. Only the morning after changes.
02 — The category shift
Croatia — the region’s benchmark market — welcomed 21.3 million visitors in 2024. Its on-trade grew faster than off-trade, non-alcoholic beer is already the second-largest beer segment, and value growth is outpacing volume. The same terrace, beach-bar and aperitivo rituals define the Montenegrin coast.
21.3M
visitors to the Croatian Adriatic in 2024 — tourism is ~26% of GDP, the highest share in the EU.
Croatia · 2024
75%
of Gen Z actively moderate their drinking — a generational shift, not a cycle.
IWSR
+10%
annual growth of the 0% RTD segment to 2028 — the fastest-moving format in the category.
CAGR · 2024–2028
$532M
projected size of the European non-alcoholic spirits market by 2032, up from $323M in 2024.
Europe · 2032 forecast
03 — The range
A new ritual of meeting up — whether you are pouring straight from the can or building the serve yourself.
01
Grab, chill, pour. Instant ritual. Designed to feel like a proper drink — not a soft drink. Just open, pour over ice, make the moment.
See the 4 moods02
A premium base for serves, menus and home mixology. Natural ingredients, no preservatives — and an audience willing to pay for quality.
Meet Jenny04 — RTD Mocktails · 250 ml
Scroll to browse the range
05 — Spirits 0%
Juniper + Polish field-grown cucumber. A tonic classic, and the perfect mocktail base.
Delicate rose + juniper. An elegant spritz twist, or a classic with edge.
06 — More than drinks
Meetings, relationships, fun — 100% here and now. When we say 0% alcohol, 100% experience, we mean a clear head, staying present in the conversation, being behind the wheel at 11 PM, and making it to a morning workout at 7 AM.
These are the rituals that connect us: ice, glassware, a mocktail, the first sip — and toasts we actually remember. Gatherings where nothing changes, and yet everything feels better.
07 — Our consumers
People who choose a healthy lifestyle and consciously take care of themselves. They look for healthier, safer alternatives — free from alcohol, sugar and artificial additives.
People who adapt their choices to the occasion. They want great taste without giving up pleasure — and without alcohol affecting their focus or image.
Trendsetters and experience seekers. They stay on top of what’s new, try unique products, and help shape trends in their circles.
08 — The permission
Good Spirits gives you permission to say yes.
A premium choice for people who still want connection, taste, energy — and a tomorrow they don’t have to recover from.
09 — Partnerships
10 — Events
11 — Montenegro
Good Spirits Co. is imported and distributed in Montenegro by MONTIQ DOO — a B2B distributor serving the coast from a warehouse in Danilovgrad. For wholesale pricing, samples, HoReCa listings or retail placement, get in touch.
